Website design portfolio

Strategy-led websites planted to harvest results.

We don’t just design pretty pages. Every site starts with strategy, then structure, then design, so it’s built to bring in enquiries, bookings and sales. Here is the work.

See our work Book a Discovery Call

Taking on 2 new clients this month.

Our websites, all in one place

10 concept websites across 9 industries. Click any one to open the full site in a new tab.

A note on these projects. These are concept builds created to show our strategy, design and search approach across different sectors. Brand names, people and copy are fictional.

It starts with strategy, not decoration

A beautiful site that doesn’t know who it’s for won’t grow your business. So every project follows the same three steps, in this order.

  1. Strategy

    We audit what you have, study your competitors and agree who the site is for and what it should achieve.

    • Goals and audience
    • Competitor review
    • Search (SEO) plan

  2. Wireframe

    A simple black-and-white blueprint of every page, so we agree the structure and messages before anyone talks about colours.

    • Page-by-page layout
    • Clear messages
    • One obvious next step per page

  3. Design & build

    Only then do we design, write and build, with speed, mobile and Google visibility included from day one.

    • Bespoke design
    • Built and tested
    • Ready to be found

Strategy first. Wireframe second. Visual design third.

Take a closer look

Choose a project, then scroll through its whole homepage right here. You will also see the goal, the strategy behind it and what we built.

Open the live site ↗
Or scroll inside the window yourself.
preview

The goal

Our strategy

What we built

    Little details that turn visitors into customers

    Every website is made of small interactive pieces. These are six we build most often, explained simply. Try them out.

    Buttons that respond

    A button should always tell you what happens next.

    Click one to try it

    Why it matters: visitors know their click worked, so they don’t give up or tap twice.

    Let visitors choose

    Light or dark mode, list or grid. People browse the way they like.

    Dark mode
    Rose water mist
    Clay cleanser
    Night serum
    Daily SPF

    Why it matters: visitors who feel comfortable stay longer.

    Instant answers

    A quote tool that responds as you move it. No form, no waiting.

    £40,000

    You could receive up to £34,000 (example figures)

    Why it matters: people who see a number are far more likely to enquire.

    Build-your-own order

    Visitors customise their order step by step and see it come together.

    Base

    Milk

    Matcha with Oat

    Why it matters: ordering feels easy and a little bit fun, so more people finish.

    Booking in two taps

    Pick a day, pick a time, done.

    Choose a day and time

    Why it matters: fewer steps means more bookings.

    Answers, ready to find

    Common questions in a tidy list. Click one to open it.

    How long does a website take?

    A one-page site usually takes two to three weeks. Three to five pages takes four to six, and larger builds are scoped on a discovery call.

    Will my site be built for search?

    Yes. Structure, headings, speed, structured data and a sitemap are built in from the first wireframe, not added at the end.

    Can I edit it myself afterwards?

    Yes. We hand over a site you can update, with a short walkthrough, and we can keep tending it for you if you prefer.

    Why it matters: visitors get their answer without contacting you, and Google can show these answers in search results.

    Every brand gets its own look

    We choose colours and fonts to suit the business and the people it wants to reach, never a template. Here is the thinking behind each one. Tap a colour to copy its code.

    Ashlar Atelier

    Fonts: Marcellus + Jost

    Soft linen and bronze feel calm and expensive, which suits private homeowners.

    Halcyon Row

    Fonts: Gilda Display + Hanken Grotesk

    Deep night tones with champagne gold set an exclusive, after-dark mood for riverside living.

    Lumenhall Dental

    Fonts: Cormorant Garamond + Montserrat

    Navy builds clinical trust, soft periwinkle keeps it friendly and gold adds a sense of quality.

    Thornfield Quay

    Fonts: DM Serif Display + DM Sans

    Deep green and brass say stability and experience, which is what owners want from an adviser.

    Flowstead

    Fonts: Montserrat + Open Sans

    Confident blues feel financial and dependable without being cold.

    Hollowform

    Fonts: Lora + Montserrat

    Warm clay tones come straight from the products, so the vases do the talking.

    Connected by Loreta

    Fonts: Allura + Lora + Montserrat

    Paper and oat colours with a single red accent keep the reading quiet and personal.

    Bap Club

    Fonts: Anton + Bagel Fat One + Inter

    Charcoal with orange and cheddar is loud and appetising, just like the food.

    Machi

    Fonts: Cormorant Garamond + Inter

    Matcha greens and cream feel fresh, calm and natural.

    Marylebone

    Fonts: Cormorant Garamond + Jost

    Warm paper and clay feel clean and clinical but human, which is right for skincare.

    How we work

    Plant. Grow. Harvest.

    1. Plant

      Discovery and strategy. We understand your business, audience and goals, audit what exists and map the competition before any design begins.

    2. Grow

      Build and execute. Brand, content and website come together as one system, shaped for the people using it and the search that finds it.

    3. Harvest

      Measure and optimise. We track what matters, report clearly and keep refining. Growth is a season we manage together.

    We audit where you are before recommending where to go. Strategy first, every time.Strategy first
    Strategy without creativity is a plan that sits in a drawer. Creativity without strategy is noise. We bring both.The mission

    Ready for your harvest season?

    Book a 30-minute discovery call. No pitch deck, just a conversation about where your business wants to grow.

    Book a Discovery Callhello@thesweetspotstudio.co.uk